Uncovered Sports

Social Media Internship

Increased Instagram following from ~7K to 10.8K (+40% growth) in 1 month
Generated posts reaching 1.8M views and 40K+ likes
Brainstormed and executed viral post ideas tied to trending sports topics
Wrote captions optimized for engagement and discussion
Assisted with posting schedule and content calendar planning
Used Instagram Insights to analyze engagement trends and adjust content strategy
Led initiative to grow brand presence in NHL and college football, expanding audience reach beyond core leagues

Uncovered Sports 🚀 on Instagram: "Who puts their fans through the most pain?"41K likes, 420 comments - uncoveredsports on September 11, 2025: "Who puts their fans through the most pain?".

This post received 1.8 million views and over 40K likes, creating a large amount of fan interaction and discussion in the comments.

Uncovered Sports 🚀 on Instagram: "Who’s missing from this list 👀 … or who has no shot at winning the 2025 Heisman?"18K likes, 359 comments - uncoveredsports on October 2, 2025: "Who’s missing from this list 👀 … or who has no shot at winning the 2025 Heisman?".

One of my personal projects during this internship was helping grow the brand outside of the NFL, MLB, and NBA. This post targeted college football, encouraging fan discussion while expanding reach into a new audience.

Uncovered Sports 🚀 on Instagram: "These guys are going to be some of the best WRs this season 👀 Did we get it right, or who did we miss?"11K likes, 439 comments - uncoveredsports on August 21, 2025: "These guys are going to be some of the best WRs this season 👀 Did we get it right, or who did we miss?".

Being active on social media allows me to better understand what types of content perform well. This post is an example of content our team felt would be successful in the current social media landscape and generated strong engagement.